State of the Arts high-impact civic forum designed to elevate public conversation about the role arts and culture play in Lafayette’s economy, identity, and future. It brings together leaders from across sectors to share ideas, data, and strategies that strengthen our cultural infrastructure and deepen its impact.
Logo Progression:
State of the Arts was scaled form a one room event to a full day of panels and a keynote speaker. My role in this event was to build an identity, ideating collateral, creating designs, managing merch and print orders, and creating an event program with accompanying slides for each session.
With such a fast leap in size, State of the Arts needed an identity created from scratch as quickly as possible. The logo process was expedited and completed in one afternoon, with all collateral for the event following closely behind.
Not unlike most programs born of non-profits, this event was met with a very fast timeline and limited resources. The main considerations when approaching this challenge was usefulness of materials & longevity.
Is the goal to hand someone something or to make them want to keep it?
With this in mind, I found an affordable zipper pouch with customized zippers to match SOTA's new brand. These zipper pouches became the home of a mini folded schedule, stickers, pencils, and contributions from partnering organizations. This unique and fun approach was received extremely well by attendees and staff. Since the event, I have spotted multiple pouches still in use!
State of the Arts Symposium Panel in James Devin Moncus Theater | Photo taken by Paul Kieu | Property of Acadiana Center for the Arts